BL Services
Every engagement starts with a written scope: what we manage, what we measure, how often we report, and what we will not promise. Media spend stays in your accounts; our fee covers strategy, execution and accountability.
BL 01
We manage Google Ads for Singapore and regional advertisers who need account structures they can audit six months later. That means documented naming conventions, search term reviews on a fixed cadence, negative keyword lists maintained in shared sheets, and bid strategies chosen for your data volume — not copied from a generic playbook.
Scope typically includes campaign architecture, ad copy testing, extension management, landing page alignment checks and monthly search query analysis. We work in your account; you retain billing ownership and full admin access at all times.
BL 02
Meta, LinkedIn and TikTok buying for B2B and B2C teams who need creative testing tied to downstream events — not vanity reach. We structure campaigns around funnel stages, define learning phase expectations in writing, and report on cost per qualified action rather than platform-optimised micro-conversions that inflate performance.
Creative briefing, audience segmentation, budget pacing and weekly performance notes are included in standard retainers. We coordinate with your in-house or agency creative team when assets need production; we do not run stock-template ad factories.
BL 03
GA4, Google Tag Manager, server-side tagging and offline conversion imports — implemented so finance can follow the numbers. We map events to business definitions before tags go live, verify firing in staging, and document the data layer so your internal team is not dependent on us for every change.
This service is often booked standalone after a failed scale attempt revealed broken attribution. We treat tracking as infrastructure, not a checkbox exercise.
BL Also in scope
Structured A/B tests on headline, offer, form length and page speed — scoped to the traffic source that lands on each URL. We work with your developers or recommend partners for build; our value is hypothesis, test design and reading results against channel context.
Looker Studio, Sheets or platform-native dashboards with commentary. Weekly or fortnightly readouts that explain variance — seasonality, bid changes, creative fatigue, tracking fixes — not just green and red cells.
Quarterly channel mix planning, budget modelling and KPI frameworks for teams spending SGD 5,000–80,000 monthly. Useful when you are hiring an in-house buyer and need a documented playbook to start from.
Book a demand review. We will tell you whether the problem is tracking, account structure, creative or budget — and whether we are the right team to fix it.
Book a demand review